No matter how well you conduct pre-trade show planning or how well you execute trade show logistics and designing your booth display, the ultimate success or failure for your trade show campaign will come down to the people who execute the plan on the day It is easy to forget your people when it comes to the trade show event because there is so much else which needs to be handled and managed, however they are the most important element in your entire strategy, so you need to choose your staff carefully and invest time and training effort to make sure they are at the top of their game Assigning and Accepting Responsibility Trade show exhibiting is not something which should be done as a “throwing some mud against a wall” exercise in the hope something sticks…

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Trade Show Staffing Issues


Tagged with: booth-display • entire • Marketing • most-important • not-something • people • show-exhibiting • throwing-some • trade • training-effort • ultimate

Filed under: Marketing

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