… precipitation makes the unique Chinese knot penetration of the Chinese nation, the pure essence of the culture, rich in the rich cultural heritage.

Read more here:
The Cultural Connotation of Chinese Knot

… range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product’s perceived value in the eyes of the customer, and at the same time increase the strength of the brand and its brand equity, which refers to the benefits associated with a product that has a particular brand name as compared with the benefits that the same product would achieve if it did not have that brand name.

Continued here:
Branding – How To Succeed