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Search Engine Optimization Secrets

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My copy of Danny Dover’s SEO book is finally in. Time to dig in!

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Are you completely clueless when it comes to SEO Optimization?

No matter if you are an experienced webmaster or a complete novice, you have probably noticed the great struggle that comes with increasing your search engine ranking position or SERPS, if your cool. The problem is that there are SO many different SEO Optimization strategies being outlined all over the web that it is hard to know which ones to choose. I am here to solve this problem for you. I am going to walk you through the proven step by step process of vastly improving your SERPS.

Step 1: Figure out what keywords you want to optimize for.

It is important to figure out which keywords to optimize for before you begin your SEO optimization efforts. You will want to pick out two or three keyword phrases that you want your website to rank high for. You can find great keywords by using Google Adwords: Keyword Tool: adwords.google.com/select/keywordtoolexternal. Just enter in the keywords that you are thinking about optimizing for and this program will show you the previous months search volume for those specific keywords. This SEO tool will even provide you with alternative synonymous keywords that you can choose from. I recommend choosing a keyword phrase that has had at least 10,000 searches in the last month. I know you may be thinking why not optimize for the keyword that has the most searches during the month? Well, the problem with this strategy is that the more searches that keyword phrase gets, the more competitors there are who will be optimizing for them. The more competitors, the harder it will be to rank for those specific keywords. This is why I suggest choosing to optimize for a less competitive keyword phrase at first. Once you have succeeded with this less competitive keyword phrase, your traffic will increase, thus increasing your Google merit, and in turn making it easier for you to rank well for more competitive keywords later.

Step 2: Analyze Your Competitors On-page Optimization.

You will want to go to Google and do a search for your keyword terms. Make sure you are not logged into Google when you do this search, as it may change the results. On the search results page you will want to analyze your main competitors sites (i.e. the top 5 results). The following is a step by step guide of how to perform this analysis: Check the page rank of the webpage that you are trying to outrank. You can find several different page rank checker tools by going to Google and searching for page rank checker. If the page rank of the top 5 websites is below a page rank 5, you may have a good chance of out optimizing them. If the page rank is 6 or above you might want to try optimizing for a different set of keywords, as a page rank of 6 and up is VERY good and will be hard to beat. Go to the website that is ranking high for your keywords, start from site 1 and work your way down through site 5. Once on the page, click the view button at the top of your browser and then click Page Source. When this new screen pops up click the edit button and then click find. Search for the page’s title tags. Once you find them, see if the keywords you are analyzing are included in the competitor’s title. If they are, that’s ok; you can add them to your page title as well. Search for h1. You are looking to see if the site has your targeted keywords in their h1 tags. You may want to try to search for h2 and h3 tags as well. If they don’t have the keywords in the h1 tag this is an advantage to you because you can add them to your header tag. Now search the page for your keywords. You will want to see how many times the webpage has the keywords listed on it. Make sure to analyze how many times the keywords are listed on the page in regular font, as well as, bold, italics and underlined. Make sure your write all this information down so you can one up your competitor with your on page SEO optimization. Check to see if the keywords are listed in the first 25 words of the page and the last 25 words of the page.

Your on page SEO optimization strategy:

You will want to make sure that your targeted keywords are listed in your title in a way that reads naturally. You will want to use your main keyword phrase in your website description 2 times also in a way that sounds natural. You will want to include your targeted keywords in your Meta tags. You will want to add your main targeted keywords in h1 tags at the top of your web page. Make sure to list your keywords once in each paragraph on your site. Also, try and use the keywords once in italics, once in bold, and once underlined throughout the page. Try to make it so your main keywords are listed in the first 25 words of your webpage and the last 25 words of your site. A trick I use to make sure my keywords are in the last 25 words of my site is by adding them to the copyright portion at the bottom of my pages.

Note: At most, only use your keywords once each paragraph. You don’t want to use the keywords too many times as this can result in a negative effect on your SERPS. Google will see this ploy as keyword stuffing.

Now, I want to make it clear that on page optimization is only a VERY small factor in your SEO optimization campaign. On page optimization will only help your SERPS if you correctly conquer your off page optimization efforts, just on page optimizing will not dramatically increase your search position.

Step 3: Analyze Your Competitors Off page Optimization.

Now you will want to check the off page optimization tactics that your competitors are using.

To do this you will want to analyze the number and quality of backlinks that are linking to the your competitor’s site. You can search for the number of backlinks a website has by using Yahoo as an SEO tool. Go to yahoo.com and search using this format: Link:http://www.yourcompetitorswebsite.com. This search will show you how many of the websites pages are indexed by Google, giving you a better idea of how often Google visits the site, as well as, the number of in links or backlinks that the site has pointing to it.

Now for the time consuming part; you will want to determine the quality of the links that are linking back to this site. Here is a list of some things you will want to look at when determining the quality of the sites backlinks:

The Page rank of the page linking to the site (i.e.www.website.com/pagelinkingtowebsite). The page rank of the main URL of the page linking to the site. How many times the page uses the targeted keywords in:

- The title of the page (i.e. in between the title tags)

- In any h1, h2, or h3 tags – In the main body of the page

- How many times the keyword shows up on the page in regular font, as well as, in bold, italics, and underlined.

After analyzing the backlinks of the top five competitors using the mentioned SEO Tools, you will want to choose some of the same high quality backlinks that are linking to your competitor’s site that have the correct characteristics (i.e. correct category, onpage keywords, etc.) that will make an impact on your SERPS.

Once you have chosen your targeted link partners you will want get there whois information i.e. who owns the website. You can find this information by going to http://whois.com and doing a search using the site address.

Once you have the webmasters email, you will want to write them a letter asking them if they might consider exchanging links with you. Make sure that you already have their site link on your website. Provide them the address where they can see their link. Give them some kind of incentive for linking back to you. Be creative, and try to make sure the letter sounds somewhat personalized. There is nothing a webmaster hates more than receiving a letter that is painfully generic.

I will say it again, as it is VERY important. Give the webmaster a reason to link back to you. Emphasize What’s in it for them if they link to you (i.e. you believe your site will be a great resource for their users or something of that nature). At first you will get more no’s than yes’s but don’t get discouraged, this is the case for many new web owners and it will get easier as your website ages.

Now, I know this sounds like A LOT to analyze manually, so for anyone that is interested, I would like to introduce an amazing SEO tool that can completely automate this process for you.

This program will provide you with everything you need to analyze your competitors backlinks and facilitate your link building campaign.

Here is a list of some of the options this SEO Tool has to offer:

You can analyze the backlinks of any site. This analysis will show you:

You can choose to search for prospective backlink partners using different criteria including: using a competitors website to find links, using a keyword to find links, finding link directories with a specific category, and more. All of the links pointing to the site, with the exact address of where you can find the link. The PR of the page the link is on – The anchor text used – If the link is do follow or no follow If the site still has the backlink, sometimes links will show up (especially in the yahoo search) on pages that no longer house the website you are analyzing. This happens because the site may have had the backlink when it was last crawled by Google, but as of right now the link is no longer on the page. It will analyze the density of the main keywords used throughout the pages that house the backlinks. It gives you the ability to add your own keywords that you want to analyze the backlinks for, the keywords you choose will be analyzed for:

* Prominence of the word on the webpage housing the link

* Link density

*

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You can do a lot of search engine optimization (SEO) work yourself or with the help of your web developer. But to find first-page ranking for your important keywords, you may need to employ company that specializes in SEO. In this video interview, Jill Whalen explains what to look for — and warning signs that should steer you away.

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hubpages.com If are struggling trying to make money on the Internet one of the toughest tasks to accomplish is to drive traffic to your website. Personally, I use a search engine optimization (SEO) website promotion software tool called SEnuke. It was developed by two really great guys named Joe Russell and Areeb Bajwa from Canada. This software will allow you to make automated submissions to social bookmarking, social networking, video submission and RSS feed submission sites extremely fast. And, what’s great is that Joe and Areeb are constantly adding new submission sites to improve the product! In this video tutorial I’ll show you how to buy, download and install SEnuke. I’ll also give you a quick tour of its functions. In future videos I’ll make tutorials of SEnuke in action. Believe me, with this tool I have been able to get WAY more backlinks to my websites and consequently BOOST my online earnings. If you do decide to purchase it and buy through my affiliate link I’d be more than happy to help you get the software up and running and provide some tips. Many thanks and best wishes! David More subjects covered: * video submission software * video submission * video submission tool * video submission websites * seo tutorial * seo basics * seo guide * search engine optimization tips * search engine optimization software * search engine optimization tutorial * search engine optimization companies Click: hubpages.com

SEO Optimization Ain’t Sexy

Don’t listen to anyone that tells you differently; search engine optimization (SEO) is a process, and there are specific steps that need to be taken, in order, and to completion.

If you’ve done any search engine optimization on your own sites in the past, or are doing SEO currently, then you have heard of all 6 of these steps, and probably even attempted one or more of them.

The problem, in my opinion, is that they are not “sexy”enough for most folks.

–They don’t have SEO reality shows.
–They don’t write songs and dance about SEO.
–They don’t get hot, sexy women, or men, as spokespeople.
–And Oprah sure isn’t talking about search engine optimization (SEO), now is she?

So this fact alone, could account for the vast majority of reasons why, as site owners, we tend to lose our interest and focus, when it comes to our sites SEO and the following 7 steps.

SEO Step #1: Keywords. Keywords are the absolute, must-have, must-know foundation of any search engine optimization process. This set of words and/or phrases are the blueprint from which all of your SEO will build from, and build on, for the long-term.

What you need is what I call a “Keyword Pyramid”. You build a pyramid, starting at the top, of your sites main keywords with your highest level being at the very top, then your second level keywords below that, and so on.

Once you’ve completed your keyword pyramid, flip it upside down. Yes, just turn it upside down so that your lowest level keywords are now on the line straight across the top. And this, is where you begin your search engine optimization.

SEO Step #2: Domain Name. Select a domain name that has your highest level keyword or keyphrase within it. It is best to be at the very beginning, but not critical. It is best to keep your domain name short, avoiding hyphens if possible, and always consider a .com first.

Some will argue that the length of your domain registration (1 yr., vs. 5 yrs.) is SEO friendly. It may in fact be one small factor in the monster algorithms Google uses, but it is not a critical one.

However, the “age” of your domain in terms of being up, live and active, IS an SEO factor, and will help more than the registration age.

SEO Step #3: Hosting. Free hosting is an absolute MUST NOT, and a reliable, commercial grade hosting company that has a solid reputation within the hosting community is a MUST HAVE. You can be “rewarded” for your association with the right hosting companies, and “penalized”, by association, for being with the wrong hosting companies.

Additionally, avoid the template based hosting companies and packages at all costs. The ones where you build your site within their content management system (CMS) and use their templates, etc. These are a nightmare when it comes to not only SEO, but administration, management and flexibility.

SEO Step #4: Content. This is a big piece of what should be your SEO process, and is commonly referred to as “on site optimization”. Within the content step there are many sub-steps that include critical search engines optimization (SEO) elements. Elements such as Title, Meta Tags, Header Tags, Content format and keyword density, tags, excerpts, and the list goes on.

It is extremely important to your SEO process, and the results, that you optimize your content properly, to maximize every optimization opportunity available and feed the search engines, spiders and crawlers the best SEO meal they can get.

SEO Step #5: Submissions. Once you have your SEO elements in place, it’s time to submit your site and your optimized URL’s to the appropriate places. Knowing WHO to submit to, and WHAT to submit is key. Throwing yourself against the wall and hoping that an arm or a leg or an ear sticks, is just not a smart, nor an effective approach.

You want to play only with the serious web2.0 properties that will yield you the most return for your investment, whether it be your time or your dollars.

Types of submissions will differ. You will want to ensure that you have a nice broad stroke across all the major marketing channels, in order to balance your SEO effectively, and capture a broader market base. Again, this doesn’t relate to volume as much as it relates to the quality of your broad stroke.

SEO Step #6: Tracking. Oh yes, perhaps one of the most forgotten steps of the SEO process, yet in my humble opinion, one of the most rewarding.

You must know what you need to track, how to track it, and then do it. Without this step, you have no way of knowing if what you’re doing is working, or if something you’re doing is working great, versus what might not be working so well. If you know what is working, you can increase those efforts, while trying to adjust the not so well working elements. Besides, don’t you want to see with your own eyes the fruits of all your SEO labors!?

So there you have the “not so sexy” 6 main steps to an effective, long-term search engine optimization (SEO) process.

Taking each of these steps, in order, and optimizing them to completion, before moving forward, is the only way you will reach the long-term search engine optimization (SEO) finish line. Follow these steps, and implement them diligently, and you will be competing in the “big leagues” within your niche, over time, for the long-term.

Avoid any of them, or take shortcuts, and you will be wasting time and money, while the search engine optimization (SEO) results you are seeking become even more elusive than ever.

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